Saturday, 22 March 2014

NDM: Newspaper paywalls spring up, but not much is concrete

http://www.theguardian.com/media/2014/mar/16/newspaper-paywalls-spring-up-not-much-concrete?CMP=twt_gu

This article focuses on the issue on whether people should pay for the news and whether paywalls are effective. The article raises important questions such as, "Should people pay for the news?" followed by, "Does free news website access mean booming audience figures or bust?". According to Mike Darcey, (head regent of Wrapping) paywalls "are the only sensible way" in order to generate revenue. Significantly, newspapers print sales have fallen rapidly over the years, especially in Britain.This is because, readers can now access digital copies online and therefore some are subscribing to certain newspapers.

Notably, the development of new media has led to a decline in newspapers as people are accessing the news through their smartphones or online. As a result, news industry have to adapt to these changes and therefore paywalls are the key element for companies to gain profit through subscription. The article highlights that "people who want precious, specific information will find ways to pay for it somehow". Likewise, John Parton's decided that his Journal Register must increase the price of subscription.

Overall, I believe that news company should not include paywalls as news should be free for everyone to access. This is because news is vital for everyone to know information about the issues occurring in society and therefore they shouldn't have to pay to access certain newspapers. To add, some news companies are considering and have raised their subscription  price, which could cause some people not to subscribe to news due to the price.

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