NDM - BBC3 closure: Cohen would have preferred to do it in five years' time

http://www.theguardian.com/media/2014/mar/06/bbc3-closure-danny-cohen-wait-less-risky

This article focuses on the issue of the channel BBC no longer being broadcast but becoming available online through Iplayer on-demand content in a four or five years. The former BBC controller Danny Cohen wants
 to make use of the years now and then to "slowly shift the balance between linear and on-demand BBC3 content. This is because, it would be safer for the company as it would protect the programmes budget and this change may cause more people to watch BBC online. Significantly, Cohen stated that moving BBC online the corporation will follow some of the aspects of Netflix playbook. Thus they would use the opportunity to break the traditional rules of  television, such as changing the programmes or series lengths. As a result, by moving BBC3 online would benefit the corporation as they can change series timings to benefit the needs of their audience,which may cause more people to watch the channel on demand.

Furthermore, Cohen argues that BBC3 on demand will be a opportunity for the corporation to keep with pace with the digital shirt in viewing among youth audience. This is also known as a "pathfinder" in the corporation's strategy, as if this approach is successful amongst viewers they are more likely to gain an increase in revenues. Notably, BBC3 on demand will still show popular shows such as Bad Education, Little Britain, Good News and to continue showing documentaries which link to current affairs.

To conclude, it can be argued that this new approach for BBC3 to be on-demand will still benefit  the audience as they can watch their favourite programmes online anytime. The development of technology such as tablets and Ipads has made it easier for people to access BBC iplayer online and to watch their programmes on repeat.