- What impact has there been on how the media institution now has to produce the texts and the way in which the texts/ products are distributed and exhibited? This should involve a detailed textual analysis of at least 3 texts to demonstrate the point.
It could be argued that there has been a impact on the ways in which media institutions products are distributed and exhibited now. The emergence of social networking sites such as Facebook has made it easier for people to connect with other globally, generate content, and find the lasted information. This clearly differs from traditional forms of media, as it would not of been easier for audiences to distribute their own content and for companies to advertise their products online. Notably, in some countries Facebook has helped to bring democracy through uploading videos of the corruption occurring and forming activist groups. As a result, this shows that texts are being distributed and exhibited differently because of the impact of new/digital media, as some citizens are using it as a political tool. Significantly, Web 2.0 has clearly giving consumers the individuals freedom to express their views and to respond in the media in different ways. This shows that consumers no longer have to reply on traditional media, as they can access information online and through social media.
http://www.live5news.com/story/14671114/facebook-evolves
Theories:
Pluralist: The emergence of new media has offered a range of products, giving consumers across the world a diversity of choice and the opportunity to create and distribute their own media products. This shows a change in which texts are now distributed and exhibited, as consumers no longer have to reply on traditional forms of media. As a result, this establishes that the audiences are active consumers of the text and have access to pluralist views such as, accommodating, rejecting or accepting the dominant values. This shows that the audiences are in more power in terms of distributing their own texts and have more freedom to 'pick n mix' which ever point of view suits them.
Texts:
Facebook: The emergence of Facebook has giving audiences more freedom to express their opinions and generate content. According to Phillip Howard, "new media has made a difference to countries in the Arab Spring as it has changed the way people think about their opinions".
Articles:
1. 'News World news Saudi Arabia Saudi digital generation takes on Twitter, Youtube . . . and authorities'.
http://www.theguardian.com/world/2013/dec/17/saudi-arabia-digital-twitter-social-media-islam
This article focuses on how social networking sites such as Facebook, Twitter and Youtube, has empowered citizens in Saudia Arabia as they are now actively engaging with the content. In the article it is stated that "Saudia Arabia has the world's highest Twitter and Youtube use per capital" which establishes the power of social media on individuals lives, as more people are constantly using the social network sites. Additionally, social media has giving individuals' the opportunity to challenge the authority and express their opinions about a certain issue. For instance, in Saudia Arabia millions tweets about "swap jokes, whinging about salaries, government waste and inefficiently - and corruption". Arguably, this shows the impact new and digital media has on humanity as they have the freedom to explore and actively engage with any debate or issue online
2. Twitter, Facebook and email is 'taking over family life'
http://www.live5news.com/story/14671114/facebook-evolves
Youtube: Chad Herley (Co-founder of Youtube) states: "Youtube has increase UGC" as there is "more than billion hits per year. This is significant in showing that there has been a impact on media institutions in terms of distribution and exhibition, as consumers are actively engaging with the content which differs from the past. The fact that famous singers such as Justin Bieber was first recognised through Youtube, establishes the power of social networking sites as it they have the freedom to distribute their content virally. Although Youtube has a great variety of views and values as they have control to broadcast any videos, it is likely that this could result to problems. For example, the video of the London Woolwich attack shown on Youtube caused conflict between ethnic groups. This establishes that new/digital media has impacted media institutions, as consumers are now offered a wide range of choices.
Twitter: This social networking site gained worldwide popularity in 2012 with 500 million users and 340 tweets being posted daily. Significantly, Twitter is one of the ten most visited website and therefore it has been referred to "the SMS of the internet".
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