This article focuses on the Mirror Group Digital, The Independent and Standard gaining month-to-month users in December. However, all three of the newspapers have faced with some decline in users over Christmas compared to in November. The Mirror has 2 million daily unique browsers for the first time in December, rising 8.61% each month to 2,023,770 (according to the Audit Bureau of Circulation figures).
Significantly, the Mirror Group Digital reported 33,935 readers of the Monday-Friday versions of its free e-edition, which can be accessed on tablets and there were 5,048 people who had paid £3.99 for the weekend digital edition. This contrasts to the Independent online which had 5.45% rise in daily browsers to 1,355,770 and 7.94% growth in monthly browsers to 29,894,151.
Furthermore, the largest fall among ABC digital figures in December was Mail Online as their daily browsers dropped 5.7% to 9,810,129, and monthly daily browsers decreased by 4% to 161,320. Notably, in December the MediaGuardian section on The Guardian website was down 1.96% month to month, which led to 4,595,213, average daily browsers.
Overall, it is made evident that some online newspaper versions are popular than others over the months. For example, the Mail Online has 9,810,129 daily average browsers compared to The Guardian with 4,595,213 and the Telegraph with 2,951,609. Notably, this shows that the Mail Online is very popular with the audience because of the different stories and features available on the website, which would likely appeal to people more.
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