This article focuses on the issue of Dr Dre, Trent Renzor and others launching a new streaming music service. The streaming music service is called Beats Music and the team stated that it would be launched in January, only in the US. Compared to Spotify, this service will not be free as subscribers will have to pay $9.99 a month for unlimited access to more than 20 songs through apps on iOS, Android and Window Phone device. However, there will be 30-day free trial for people to test out this new service.
Furthermore, the team notes that "customers will also get a personalised selection of albums and playlists", which would be delivered four times a day. Notably, retailer shops will also promote the service through gift cards which would be effective inn attracting people. Chief creative officer, Trent Renzor states: "Beats music is based on the belief that all music has value and this concept was instilled in every step of its development. We want it to be just as meaningful for the as artists as it is for fans".
This could suggest that the company want people to find this service useful and for artists aswell.
Overall, I believe that this new service would be useful for people as it gives them something different to test out and to download any song they wish. In relation to new and digital media, this new approach highlights that the development of technology has given people more opportunity to download music and get the latest songs. Thus, this is a contrast to traditional media as people would not of got the opportunity to download music, instead they would have to listen to music through the radio.
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