This article focuses the significant increase of people viewing BBC iPlayer on Boxing Day and New Year from their tablets to watch their programmes. According to the head of BBC iPlayer, Dan Taylor, the tablet overtook viewing on computers, which made tablets the most popular way to access their iPlayer from Boxing Day to 30th December. He quoted: "With new gadgets being at the top of the Christmas wishlist, we see a lot of devices accessing BBC Iplayer over the holiday period". As a result, "boxing day saw tablets overtake computer viewing for the first time in iPlayer history". Thus, this highlights the popularity of tablets amongst people and the impact new/digital media has on individuals. This is because, the developments of tablets has made their lives easier to access content anywhere instead or relying on a computer to watch their programmes.
Furthermore, there was 2.2m iPlayer requests from tablets compared to 2.1m from computers on Boxing day. Similarly, smartphones rose as well but under 1.6m they remained below tablets and computers. Notably, on New Year's Day BBC iPlayer has a successful hit with nearly 11m programme requests and 2.65m from tablets. Significantly, the Christmas Day edition of Doctor Who was the most popular BBC show on iPlayer, with 1.96 viewing requests.
Moreover, there has been a shift in consumers media habits over the past year as tablet usage was less than half that of computer viewing on the iPlayer. Taylor stated: "BBC iPlayer has an important role as complementary platform for BBC broadcast programmes, especially on Boxing Day and New Year's Day, when request on iPlayer really start to peak and you have to catch-up on the must-watch Christmas programmes". As a result, there were 941,000 downloads of the iPlayer mobile and tablets apps over Christmas.
Overall, development over tablets has empowered the audience in giving them the opportunity to watch their programmes whenever they wish to. Thus, this conveys that they no longer have to reply upon scheduled broadcasting time. Notably, this differs from traditional media as individuals no longer have to watch their programmers on the televisions, but can watch it repeat on their tablets.
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