http://www.theguardian.com/media/greenslade/2014/jan/16/independent-print-alexander-lebedev
This article focuses on the future of the Independent newspaper, as there has been falls in sales. It can be argued that not many people no longer purchase a copy of a newspaper, because of the development of new media. It is stated in the article that The Independent "owner has failed to find a buyer after months of seeking one suggests that its newsprint days are coming to an end. Thus, clearly establishing that print is no longer popular among readers in modern society.
Significantly, the company has lost a lot of revenue over the past years and they down from more than £20m to just below £9. Notably, the Independent's newsstand sale is slightly over 43,000 and the the Independent on Sunday has 47,000 newsstand sale. As a result, both newspaper titles are in danger of calling themselves national newspapers. This is because, they are constantly losing circulation on a weekly basis which puts the newspapers in great danger. Furthermore, it can be suggested that the Independent will have a long-suffering editorial staff in the future. The online version of 'i' newspaper is very popular among their audience with attracting 300,000 buyers a day and therefore the company's is rapidly growing.
Overall, it can be argued that the print version of the Independent would fall out of business in the future, as the company is already using a lot of revenue now. In relation to new and digital media, online version of newspapers are more popular and beneficial for the readers. This is because, it more assessable to get hold of due to the news apps, some are free of charge and they get instant updates, which highlights that print is dying.
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