UsvsTh3m

1. Test Result 
http://usvsth3m.com/post/62895994604/how-much-are-you-hated-by-the-daily-mail

http://www.theguardian.com/media/2013/oct/30/daily-mail-quiz-usvsth3m-users-mirror-buzzfeed

2.Why this website is a good idea for newspapers in the digital age.

The digital age refers to digital media being the dominate source of information for the audience. This article focuses on how the company Daily Mirror published a Buzzfeed-style social content called UsvsTh3m which allows the audience to interact with the different games. The different games are based on on current news and events and also encourages audience to share their scores on social networking sites. Thus, highlighting the concept of user-generate content. 

This website is a good idea for newspapers in the digital age because there is a rapid development in technologies in society and therefore, the young demographic could more likely be intrigued in interacting with this website. This is because, news is unlikely to appeal to the young demographic but this website gives them the opportunity share their scores on social media (concept of UGC) which would entertain them as there are games about current affairs. Thus, the young demographics are being entertained as well as being informed. Additionally, this highlights that the UsvsTh3m is effective in the digital age is because it conveys how the people are empowered by the use of the internet as it gives them the opportunity to interact with the content and share information virally. Thus, it could be argued that this approach is beneficial in the digital age as people can read the newspaper as well as actively engaging with the different features on the website. For instance, 1.25million users, came from people playing and sharing the 'tongue-in-cheek' Daily Mail quiz.

3. My three ideas for the Us Vs Th3m feature are:

• To include a comment section about peoples' opinion on the website or about specific games etc.
• To include more videos clips which would be more entertaining for the audience especially for the young demographic.
• To produce a Youtube channel dedicated to UsvsTh3m which focuses on news and current affairs but making it more entertaining for the audience.