This article focuses on the digital edition of the newspaper Daily Mail which has rapidly topped 150 million users in a month, October. The Mail Online focuses on a variety of world wide news such as TV & ShowBiz which focuses on celebrities, to current issues such as health, sport etc. Thus, this establishes that the Mail Online has become increasingly popular amongst users because it provides the spectators with a variety of issues which they can be read about. Also, majority of individuals' read the Daily Online because of TV & Showbiz to keep up-to-date with pop culture and therefore this increases the Daily Online users.
Notably, The Daily Mail website reported 153,914,803 monthly browsers in October, up to 5.25% on the previous month which highlights the rapid increase amongst users. The article includes a statics on the monthly users amongst different newspapers which is effective in comparing which newspaper has decreased and increased amongst users. (The Data is shown in the picture below)
From the data, Mail Online is still popular amongst people as the daily average browsers are 9,606,963; whereas, The Metro has the lowest daily average browsers of 686, 735 users. The factors which may influence the amount of users could be, class, gender and occupation. For example, The Daily Mail targets class demographic of middle class individuals' usually in the age demographic early twenties and thirties. However, the newspaper includes issues for older people as well which they may be appealed in. Thus, this is more likely to be popular compared to other newspapers as The Daily Mail includes stories which would appeal to a wide demographic from young demographics to older demographics.
To conclude, The Daily Mail online is more likely to be successful amongst other newspapers online editions because it is a world wide newspaper which covers different stories to appeal to a wide demographic. Thus, this would increase their users even more. Notably, I read the The Daily Mail more compared to other newspaper online edition for the Showbiz&TV stories because they include a wide range of issues which other newspapers do not.
No comments:
Post a Comment