Strictly Come Dancing steps further ahead of The X Factor
This article focuses on how the BBC1's show 'Strictly Come Dancing' had the highest viewers which was averaged 9.98million between 6:30pm and 8:15pm. This was the season's high peak of 11.1million. The Sunday's night results show became the first programme in the new series with an average of more than million viewers between 7pm - 8pm. This was a contrast with ITV's popular show 'The X factor' as Sunday night's show attracted 8.69 million viewers, but down 9.2 million viewers for the same results show last year. Additionally, Strictly Come Dancing has increased their audience continuously year after year which suggest that many of the audience now prefer watching BBC1's hit programme compared to X Factor.
In my opinion, the reason why Strictly Come Dancing has had more viewers each year compared to X Factor is because of the age demographic. For instance, as Strictly Come Dancing is broadcast on BBC that has a wide demographic appealing to young and old demographics therefore they may be likely to be appealed to watch the show. Also, the contestant which appear on the show are celebrities therefore this may increase the viewers especially if they are fans of a celebrity. In contrast, XFactor more likely appeals to the young demographics and sometimes the contestants are not that appealing therefore it can get boring watching it each year.
ITV broke alcohol advertising rules in You've Been Framed, says watchdog
http://www.theguardian.com/media/2013/sep/11/itv-alcohol-advertising-youve-been-framed
This article focuses on how ITV has been caught by Watchdog by broadcasting alcohol adverts during shows which are likely to appeal to children. For example, Watchdog discovered that alcohol adverts has been shown during You've Been Framed and therefore ITV went against the rules for long run show (known as series average test). The Advertising Standards Authority found 38 episodes of You've Been Framed which is broadcast on ITV2 and therefore they broke the rules on alcohol advertising. Under UK rules ads are banned from appearing in or around programmes targeted at or likely to appeal to under 18 viewers. Notably, the broadcaster stated that in March it decided to slightly restrict alcohol ads in the show after 8pm weekends, bank holidays and over Easter. Thus, the ASA stated that ITV2 needed to make sure it reviews series data on a regular basis.
Overall, to some extent is partially bad to broadcast alcohol adverts around shows which is targeted or likely to appeal to viewers under the age of 18 because is its very unlikely that it would influence more children to drink. However, to a great extent, alcohol adverts should not be allowed to be broadcast around children programmes as it may give the wrong message about drinking and therefore it is better to broadcast these adverts after 8pm as that is the time where mostly parents watch programmes.
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