This article focuses on the issue on how even though print newspaper is in decline it still has a legacy. For example, the Newsprint circulation on both sides if the Atlantic have been falling steadily over the 13 years. Thus, this highlights the decrease in print sales over the years. Notably, Britain's newspaper's has also decreased sales figures which could be because of the development in technology.
Additionally, the downward trend has decreased dramatically down from the total of 4.5 sales to just over 2m. The author's are aware that here is a decrease in print but they do not take in to account of the audience's are switching to online news. Furthermore, the article conveys that "60 years of daily paper sales trends up to 2010" , the authors stated that the "business model was undergoing a fundamental restructuring". Overall, I agree that there is a decline in newspaper as the development in technology has giving the audience the opportunity to read the news online or on their smartphones. Thus, majority of individuals would not be purchasing a newspaper anymore as they are aware they can access it online for free.
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