NDM: One Direction coverage boosts Sun on Sunday sales by 2%

http://www.theguardian.com/media/2014/may/09/one-direction-coverage-boosts-sun-on-sunday-sales

This article focuses on the issue of One Direction advert increase the sales for the newspaper Sun on Sunday. One direction's latest tour was beneficial for the company last month, as it increased the newspaper sales by 2% and therefore in total the company topped 1.7 million. Significantly, The News Group title sol on average of 1,721,068 copies according to the Audit Bureau of Circulation figures.

Furthermore, the sales also increased due to the stories about boxer Amir Khan and actor  Kym Mash. As The Sun primary target are working class individuals from the social economic class C1/C2/D, it could be suggested that they would be appealed in celebrity gossip. To add on, the Mail on Sunday increased by 0.7% last month to 1,566,728. However, The Observer had the biggest decrease in sales, down 3.6% to 206, 869 which could suggest that the newspaper is less popular among readers.

Overall, it is evident that the Sun on Sunday has become popular with readers compared to any other nation newspapers. As One Direction is a extremely successful boy band across the nation, advertising their tour would be beneficial for the company as most people would buy the company of the newspaper. As a result, it could be suggested that print media is not entirely in decline, as people are willing to purchase a copy.