This article focuses on the issue of Mail Online's 10th birthday, which is the UK's most popular news website. The Mail Online is the online version of the Daily Mail, which takes a right-wing, conservative perspective on issues such as gender, sexuality, ethnicity, etc. Significantly, Mail Online attracts more than 179.8 million monthly browsers which reinforces the popularity of the website.
Moreover, it was stated that the Daily Mail will attract the younger, more affluent audience usually associated with the internet." This is because, the website includes a variety of features from sports, health to TV & Showbiz which is likely to appeal to the young demographic, as they may be interested in wanting to know about the latest gossip. To add, the front page of the website is different from other websites such as The Guardian, The Times which makes it stand out. Also, the Daily Mail contains a lot of celebrity gossip compared to any UK news website which makes it even more successful among readers.
Overall, it can be argued that the Daily Mail UK's most successful news website and as the website targets middle class individuals, they are likely to use the website as their main source of current affairs. The fact that the Daily Mail has a 'femail' column makes the website even more popular, as caters for women as well.
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