NDM: Amazon set to launch its first three original TV shows for children

http://www.theguardian.com/technology/2014/may/16/amazon-original-tv-shows-children-netflix

This article focuses on the issue of Amazon preparing to launch its first three original TV shows which would be targeting children. Two of the shows are called Tumble Leaf and Creative Galaxy, which would be debut on the service on 23 May and 27 June, primary targeting preschool-children. Significantly, the shows will be available to stream on range of devices, including Amazon's Kindle Fire tablet and Fire TV set-box . This is effective as it allows children to watch the shows on devices whenever they wish to, instead of the scheduled timings.

Moreover, Tara Sorensen (Amazon Studio head of kids programming) stated: "We’re working with some of the most renowned creators in the business to introduce programming that promotes life-long learning through play". This establishes that the three shows would be suitable for children, as they would be learning new things. To add, all three of the shows were piloted on Amazon Prime which allowed users to rate and review the episodes. As a result, the feedback was used to inform Amazon's decision to commission the full runs of each show. 

Furthermore, the company also have ideas on creating apps and other interactive, educational content for children. This could be beneficial for families as it would give them something to purchase for their children, and therefore generating money for the company. Amazon is the only company thinking about delivering original TV shows to children through digital channels. Significantly, last year Netflix signed a deal for Dream Works Animation to provide more than 300 hours of original shows for children, based on characters from its films. 

Overall, it can be argued that Amazon's new approach would be successful in maintain their audiences or increasing the amount of viewers, as children are likely to watch new shows. In relation to new/digital media, it could be suggested that companies are taking advantage of new devices such as tablets. This is because, they can now stream their products online which contrasts to traditional forms of media.