This article focuses on the issue of BBC extending programmes on iPlayer for audiences. Shows including Sherlock, Doctor Who and Top Gear will be available for the audiences to watch up to 30 days after being transmitted online. This is beneficial as it gives the spectators an extra three weeks to catch up with their favourite programmes. Significantly, iPlayer had 3 billion requests for TV and radio programmes last year, especially for the BBC2 show Top Gear. Although this new approach would be beneficial, there is a disadvantage as some programmes will be available for less time.
Furthermore, iPlayer is very popular amongst the audiences and therefore the company want to carry on the success. Diane Coyle of vice chairman of BB trust states: "It is important that iPlayer continues to evolve and meet the expectations of users. We have conducted a thorough assessment of these proposals, including taking independent advice from Ofcom, and concluded that this is a sensible move that will benefit audiences and provide a clearer and more consistent catch-up service". To add, audiences wanted programmes to be available for a extended period of time and therefore BBC decided to make this change, in order to meet audiences needs. Moreover, new iPlayer has downloads, extended programmes, HD etc all contribute in making the audience satisfy.
Overall, it can be argued that BBC iPlayer will become more successful amongst the audience because of their new approach. This is because people can now watch their programmes up to 30 days, which gives them more time. It could be suggested that there would be a decline amongst the spectators watching their programmes on TV, as it would available online instead.
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