- Twitter has become a powerful company at the top of the social network monopoly.
- 500 million users worldwide (2012 statistics)
- Twitter could be considered as a positive feature. (Citizen journalism)
- The hashtag icon represents a particular topic that can lead consumers to a deeper interactivity on that particular topic of interest.
- Social media is a tool which allows users to interact feely online.
2. Harpal
- Spotify is a free commercial music service.
- Spotify was launched in 2008.
- Consumers have access to 20 million songs.
- Privacy issues - illegal downloads.
- Empowers audiences in allowing them to post their music videos on YouTube. (E.g Justin Bieber)
3. Anita
- Focusing on the film industry.
- Netflix supplies a wife range of films from new to old for different age demographic
- Netflix available on tablet.
- Primary audience for Netflix - 18-36 year olds.
- Concerns: Schools have been illegally showing videos for educational purposes.
- Universities are taking advantage of Netflix rental and streaming videos.
4. Gagandeep
- Focusing on the film industry.
- Sales have dropped due to Spotify
- "CD revenue dropped 11.7%"
- "Digital revenue grew by 4.3%!
- 6 million Spotify subscribers
- Pluralists perspective: ordinary people are creating and distributing their own music.
5. Jinan
- Focusing on smartphones.
- Iphone 5 - released on the 12th September
- Samsung Galaxy runs by Android System
- More convergence
- UGC - less censorship
- Social implication - moral panic
6. Zulq
- Focusing on Sky.
- BSkyB owned by Rupert Murdock
- Over 1000 channels, 50 channels being free view
- Sky+ was launched in 2002
- Sky Go was launched in 2006
- Audiences: film lovers, active subscribers, documentaries fans.
- In 2009 BSkyB received 9million views
- Time Shifting - people no longer have to watch their programmes on scheduled timing.
7. Samuel
- Focusing on the music industry.
- "Technology has changed everything"
- Album sale have dropped
- Itunes and Spotify are making the most money in the music industry
- CD revenue has dropped by 11.7%
- Examples: Justin Bieber, Lilly Allen, Connor Maynard
- There is a disruption of the record companies.
8. Stefan
- Focusing on Instagram
- Online sharing communication
- Launched in October 2010 - gained popularity immediently
- April 10 2012 - Facebook brought Instagram.
9. Harvey
- Focusing on the film industry
- The speed has changed between traditional and digital films
- Digital camera's are easier to edit
- Audiences have responded to these changes, as some are creating their own films
- Marxist perspective: film makers can spread dominant ideologies to the audiences and there are still six dominant companies in the film industry.
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