How today's audience receives the news

Examples from each platform:

E-Media 

One way in which audiences can receive their news is through the Youtube channel Sourcefed which focuses on contemporary issues around the world. For young teenagers news can be quit boring and less interesting; however, Sourcefed uses the convention of humor to make the news more enjoyable, interesting and of course funny to appeal to the young generation. Notably, all of the presenters in the videos keep the news short but reveal the important issues and facts which is beneficial because it will not make the audience bored. However, they engage the audience even more through their body language as the presenters use gestures such as their hands and feeling relaxed which is effective as it would make the audience feel relaxed as well and appealed. In comparison to BBC news or ITV the presenters body language is very serious, dress formally and cover a lot of issues; whereas on Source feed this is the complete opposite which would make it more engaging for the audience to watch. Moreover, as it is broadcast on YouTube the setting for Source feed videos are different to other news providers such as Channel 4 and BBC as it is set in a studio and they include quotes from important people as they can not get live converge from some one across the world. Additionally, the primary audience of Source feed would be teenagers/ young adults between the age demographics of 15-21 year olds. This is because, some teenagers are unlikely to watch the news regularly compared to the old generation because it does not interest them as much and therefore Source fed would engage teenagers due to their humor. Furthermore, at the end of every video they promote Sourcefed through twitter or Facebook and wants the audience to follow the channel as it would them more popular worldwide and therefore they will get more viewers. This highlights the concept of user generate content as they audience can interact and be connected to the channel, thus conveying that the target audience are teenagers as they are more likely to use social networking sites. The impact of new digital media is it highlights the society is become more advanced as people are making their own Youtube channels and broadcasting videos about contemporary issues and creating humor, therefore more individuals, especially teenagers are likely to watch it on Youtube than news providers such as BBC.

Broad Cast
BBC (Terrestrial Channel)



Another way in which audience can receive their news is through BBC. The BBC is a non commercial channel and is setup by the Act of Parliament and therefore it is publicly owned and does not have shareholders. BBC role is to entertain, educate and entertain the audience. Notably, the news reporters always dress formally to represent them as being sophisticated and educated but also to make the company look good as well. Another convention would be that it is always set in the studio and the news reporter to speak formally in order for the audience to understand them. Moreover, their body language is usually of them sitting down and speaking directly into the camera or interviewing an expert on a certain issue. Furthermore, from the opening of the news the non diegetic theme song is played along side with a moving image of the world. In addition, the primary audience for the BBC is likely to be adults between the age demographic of 25-45 year olds as they are more likely to keep up to date with temporary issues compared to young generation of teenagers. Furthermore, the social demographic could be middle class  individuals are they known to be educated and are likely to interested by the news. Using Katz and Blulmer Uses and Gratification theory, by watching the News that audience are receiving surveillance as the news is informing them about issues around the world. The impact news and digital media has on this is that audience can now watch the news online rather than TV which highlights that e-media is now popular.


Print
Daily Mirror (National Newspaper)















The audience can access the news through buying a newspaper such as the Daily Mirror. The Daily mirror covers a variety of news including sports and showbiz (focusing on celebrities). One of the conventions of the Daily Mirror is that it includes different images from a medium shot to a close up alongside with a brief caption about the story. The main story is often in striking large typography with a medium shot of a celebrity which would intrigue the audience in wanting to  read it. This is beneficial as it gives the audience an insight about what the issue is about therefore the readers are aware. Moreover, a sans-serif typography of a bold hard hitting font is used to create a modern effect on the newspaper and to make it clear for the readers to read. Furthermore, is some of Daily Mail issues they give away free items such as vouchers which is effective in attracting the audience to buy it and promoting the newspaper. Additionally, the logo of the newspaper is in the top left hand corner in a san serif typography behind a red background which makes it clear to the readers the name of the newspaper. Additionally, the target audience of The Daily Mail could be middle class individuals in the age demographic of early twentieths and late thirties. This is because middle class individuals are more likely to keep up to date with current affairs and for males they can read the sports columns. Nevertheless, the newspaper is more likely to target female audience as some of the articles are writing for a female point of view and majority females are more into celebrity gossip than makes.The impact new and digital media will have on this is the fact print is in decline especially newspaper as the audience can now read it online rather than buying it from local shops.