http://www.theguardian.com/media/2014/feb/05/mail-online-dmgt-ad-revenue-daily-mail
This article focuses on the increase of ad revenues on the Daily Mail website to £14m in the final three months of 2013. Significantly, Daily Mail's increased by 50% which highlights the site popularity and is going to switch the website to a global domain in order to further increase the advertising revenues growth. In relation to the print version, the revenues fell 2%, with the company increasing the cover price last year.
According to the Daily Mail & General Trust, the advertising revenue across Daily Mail's print and online version grew 5% by the end of December. Notably, in relation to DMGT media (Daily Mail & General Trust) the division which houses the Mail busisness as well as Metro and daily deal service Wowcher, reported a underlying revenues up 2% each year to £201m. Moreover, DMGT reported a total of revenues up to 6% which gave them £472m and their share price rose 4.5%, 43p to £1.01p.
Overall, it can be argued that the Mail Online is a very popular site globally as it covers different issues such TV&Showbiz, U.S, News etc. All of these variety of stories would appeal to different target audience and therefore more people are likely to subscribe to the website or use it daily. Notably, the controversial headlines which are promoted by the company may appeal to some of the audience's to read the article and possibly write their own comments, thus highlighting the concept of user-generated content.
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