This article focuses on Daily Mirror Buzzfeed-style social content UsVsTh3m, which doubled its traffic in a month with 7 million users in November. This establishes that the website is extremely popular with people as it includes a variety of games, videos, quizzes etc which is effective in keeping users actively engaged with the content. Notably, Trinity Mirror described this increase of traffic as a "massive boost as the site hit million users in October for the game North-o-meter. As a result, more than 3.8 million users so far had played the game and at one point 20,000 user were playing the game at the same time. Significantly, this establishes the popularity of this game amongst users which has increased the traffic.
Furthermore, seven in 10 users accessed UsVsTh3m from the UK with the average time on the site of 6 minutes and 70% of the visits came from UK. Notably, the digital product developer Malcolm Coles stated that, "this is an amazing achievement by the team to have grown so quickly in such a short space of time and shows the importance of experimentation for publishers". Thus, this conveys that the creation of UsVsTh3m was a effective and beneficial approach as it has become one of the popular sites with the users.
To conclude, the article clearly establishes how beneficial the website is with users the number of traffic has doubled in a month. This could be because of the different features available on the site such as a variety of games, videos, quizzes etc which keeps the users fully engaged and interacted with the social site. Notably, users can also visit the site on their tablets, Ipads or smartphone which is significant in changes that new and digital media has brought about in society, allowing individuals to use the site whenever.
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