NDM Weekly : BBC unlikely to debut EastEnders episodes on iPlayer before TV

The Guardian

http://www.theguardian.com/media/2013/oct/08/bbc-eastenders-iplayer-tv

The article focuses on how BBC is unlikely to broadcast  early popular shows, such as EastEnders on BBC I player before it's scheduled timing. BBC have stated that they are more likely to make programmes scheduled after 9pm such as, The Graham Norton Show which broadcast on BBC1 at 10:35pm, available online to view earlier on BBC Iplayer. This is because, BBC believe it would be beneficial for audiences who want a early night in and therefore they can watch the programme before hand. Notably, Tony Hall, the BBC general director, revealed that BBC next aim is to make more TV and Radio shows available on Iplayer but the details of this strategy still has not been officially confirmed. 

Furthermore, BBC director of TV Danny Cohren stated that the "corporation is considering keeping early evening shows" such as EastEnders "as broadcast exclusive, only available on the Iplayer after first transmition". Notably, if 9pm viewers do not not like what BBC1 is showing they can watch a programme which would be broadcast on TV later; however, they may be tired for that such as The Graham Norton Show. 

Moreover, the new generation of the Iplayer would provide and benefit viewers, BBC and allow more content that would work well with BBC3's younger demographic. For example, BBC3 show Jack Whitehall sitcom Bad Education has already been available to view on Iplayer before they broadcast it on the channel .

Overall, I believe that BBC idea about airing programmes after 9pm on Iplayer before bradcast on the channel is beneficial. This is because, if a programme has been scheduled to air later on the night some views may be tired and therefore it would be useful if they could watch it earlier.